Dealer Portal
By Core Brands

MSRP
Free for Registered Core Brands Dealers

Simplifying business transactions, Core Brands Dealer Portal increases opportunities to do business with more leading brands than ever before. Along with iconic Core Brands products, the portal also features CI-focused products from Nortek sister companies. The portal provides dealers with three main guarantees: market-leading programs, innovative products and exceptional service.

The new Dealer Portal provides all of Core Brands iconic brands are now available through a new, user-friendly online dealer portal that also, for the first time, features CI-focused products from Nortek sister companies Omnimount, Broan-Nutone and Nortek Security & Control.

Anchored by Core Brands control category, the portal provides dealers with three main guarantees: market-leading programs, innovative products and exceptional service. Through market-leading programs, dealers have access to all of the brands to improve margins and develop a more lucrative business.

With key products from Core Brands and its sister companies, the portal offers a wide range of options to fully-equip dealers for any project. The portal provides access to brands including ELAN, Panamax, Sunfire, SpeakerCraft, Furman, Niles, Xantech, Gefen, Omnimount, Broan-Nutone, Nortek Security & Control and more.

Exceptional service comes in the form of real-time inventory status updates, order tracking history. Through these functions, dealers can see what is in-stock in various distribution centers; what they have ordered in the past; and track all of their current orders in real-time.

“Allowing dealers access to this pertinent information 24/7  is crucial, especially when planning a time sensitive project,” Roberts concluded. “With the new portal, we’re putting dealers in total control, allowing them to decide what brands and products to utilize, and ultimately choosing how to organize their business.”   

Benefits to the Homeowner

Through the dealer portal, homeowners have more options to more products and brands. Since their integrators have extended acess to not only Core Brands products, but also CI-focused products from Nortek sister companies Omnimount, Broan-Nutone and Nortek Security & Control, homeowners have more access to more brands.

Additionally, integrators can see the inventory of different products in different warehouses around the country. This can ultimately cut installation time down, since integrators know exactly what products are avalaible at certain times. With time sensative projects, knowing what products are in or out of stock could be the deciding factor between a raging or delighted homeowner. 

Benefits to the Integrator
Now it’s possible to transact more business with more brands from Core Brands and from other Nortek companies all in one place. The more business a dealer transacts on the portal the more margins will increase! Each brand a dealer adds to their inventory helps improve their program margins over time. Through the new portal, Core Brands is making it simple for dealers to add new brands to their rosters, while also accessing the products they already know and love. Essentially, our direct dealers now have access to all of the products they need from every brand to complete any project. With just a few clicks, dealers can view, order and track the products they desire, while keeping real-time inventory status updates in consideration.

Through the portal, dealers can also stay up to date about the most recent products on promotion and incentive programs to increase revenue over time.

With the new portal, Core Brands is putting dealers in total control, allowing them to decide what brands and products to utilize, and ultimately choosing how to organize their business. Allowing dealers access to this pertinent information 24/7 is crucial, especially when planning a time sensitive project.

More information here -