LG SIGNATURE OLED TV - 4K HDR Smart TV - 77" Class (77W8)

$19,999

With its breathtaking wallpaper design, the 77W8 represents the pinnacle of OLED TV technology, flaunting the best design, performance and audio capabilities.

         A hallmark of LG’s webOS smart TV platform has always been seamless connectivity with other devices in the home, and in 2018, LG is making these connections even easier. Users can pair their smartphones with their TV and the webOS 4.0 platform will automatically pair previously connected devices on subsequent occasions. The paired phone will be able to act both as a remote and a content portal, allowing consumers to display mobile videos and applications directly on the TV screen. It will also be able to pair PCs for screen-sharing while offering additional connectivity options including DLNA, WiDi, and Miracast for an array of streaming and sharing capabilities.

Plus, the 2018 voice control feature allows consumers to use natural speech to control smart TV functions, search the weather, order items, and find content on numerous sources including regular TV programming and YouTube. LG’s voice recognition, integrated Google Assistant and deep learning technology also provide users with simple and fast webOS 4.0 access.

        The 77W8 incorporates specialized SoC which enhances noise reduction, adaptive color enhancer, True Color Accuracy Pro and improves image detail for better picture quality. The TV comes with a unique All-in-One Box, which houses the interface as well as a built-in sound bar. The 77W8 is also Dolby Atmos compatible, allowing users to hear surround sound with overhead audio for a true theater experience. Like most Dolby Atmos-enabled movie theaters, content can be encoded in 5.1.2 configuration and decoded in 2-channel stereo for an enhanced audio experience.

The 77W7 uses revolutionary technology to deliver exceptional picture quality, even from wide viewing angles. Instead of a backlight that can cause light leakage, the 77W8 employs OLED pixels that can be completely switched off to display natural, lifelike images with perfect black, infinite contrast, and bolder colors. Combined with ULTRA Luminance technology, LG’s OLED TVs exhibit true-to-life images, greater shadow detail, and unmatched color palette to heighten the home entertainment experience.

Supporting all currently existing HDR formats – including HDR10, Dolby Vision, and HLG – the 77W8 can be tuned to the same specifications as Technicolor films. This allows viewers at home to be able to experience the action as Hollywood content creators intended while LG’s 4K HFR technology displays 120fps videos in clearer detail.

The 77W8 comes equipped with an updated webOS 4.0 Smart TV Platform, streamlining the user experience making it easier to quickly switch between content options, such as broadcast TV, streaming services, and external devices. The new 2018 voice control feature allows consumers to use natural speech to control smart TV functions, search the weather, order items, and find content on numerous sources including TV programming and YouTube. LG’s voice recognition, integrated Google Assistant and deep learning technology also provide users with simple and fast webOS 4.0 access.

        The 77W8 flaunts a light, thin, flexible screen that can be easily mounted flush to the wall with an ultra-thin backing bracket and magnets. When mounted, it becomes one with the wall and creates an incredibly immersive viewing experience.

A hallmark of LG’s webOS Smart TV Platform has always been seamless connectivity with other devices in the home, and in 2018, LG is making these connections even easier. Users can pair their smartphones with their TV and the webOS 4.0 platform will automatically pair previously connected devices on subsequent occasions. The paired phone will be able to act both as a remote and a content portal, allowing consumers to display mobile videos and applications directly on the TV screen. It will also be able to pair PCs for screen-sharing while offering additional connectivity options including DLNA, WiDi, and Miracast for an array of streaming and sharing capabilities.

Heightening the user experience, LG has updated the Magic Remote, which has quickly become an industry standard. The improved Smart Remote includes Quick Access and Magic Link control interfaces. Quick Access grants users easy access to their favorite content and the Magic Link function simplifies the search process by aligning it with onscreen content.